In The Press

Harsha Puthusserry, an artist and entrepreneur, transformed Iraaloom from a small initiative into a national success. A firm believer in craftsmanship, sustainability, and empowerment, she has led the brand through challenges, leveraging technology while preserving traditional art.

Iraaloom - A Bridge Between Heritage and Sustainability Read more : https://up18news.com/iraaloom-weaving-sustainability-into-every-thread-of-tradition/

In a world dominated by mass production, Iraaloom stands as a testament to the beauty of handmade craftsmanship, sustainability, and ethical business. With a deep-rooted commitment to preserving India’s rich artisanal heritage, Iraaloom seamlessly blends tradition with innovation. By empowering skilled artisans, integrating modern technology, and prioritizing eco-conscious practices, the brand is redefining the future of handicrafts—one authentic, handcrafted product at a time.

In this feature, we highlight 10 extraordinary women who are making a significant impact in 2025. Whether they are breaking barriers in male-dominated industries, advocating for inclusivity, or leading groundbreaking innovations, their stories showcase resilience, vision, and unwavering determination.

Across the globe, initiatives are being done to get rid of plastic. People are returning to eco-friendly alternatives. Artist and former IT professional Harsha Puthussery's business Iraa Loom utilises this opportunity. The 28-year-old entrepreneur is making innovative products from natural materials such as paper, bamboo, cotton, and jute.

Harsha Puthusserry, a driven and multi-talented individual, embarked on a remarkable journey from being an accomplished IT professional to become the esteemed founder and managing director of Iraah Loom International Pvt Ltd in 2019. After obtaining her degree in biotechnology and biochemical engineering from Mohandas College of Engineering and Technology in 2015, Harsha honed her skills through various corporate roles across different companies and locations until 2019.