India’s rich textile and craft legacy finds its most vibrant celebration in handwoven fabrics and authentic handicrafts—art forms deeply rooted in our culture, tradition, and livelihoods. From the rhythmic clatter of looms in remote villages to the delicate shaping of brass artifacts in artisan homes, every piece carries a story of heritage, passion, and skill.

This August, the India International Handwoven Expo (IIHE) 2025, organized by the Handloom Export Promotion Council (HEPC) and sponsored by the Ministry of Textiles, Government of India, is set to bring these treasures to the forefront. Scheduled from 7th to 9th August 2025 at the prestigious Bharat Mandapam, New Delhi, the event coincides with National Handloom Day, making it a moment of both commercial significance and cultural pride.

Among the 200 distinguished exhibitors, Iraaloom, a Kerala-based startup dedicated to sustainability and heritage preservation, will mark its second appearance at this landmark event—ready to connect with buyers, collaborators, and craft enthusiasts from across the globe.

A Tribute to Indian Handloom Heritage

India’s handloom and handicraft sector is as diverse as its geography. The delicate Chanderis of Madhya Pradesh, the opulent Banarasi brocades, the vibrant Patolas of Gujarat, the resilient Ilkals of Karnataka, and the understated elegance of Kerala’s Chendamangalam, Kuthampully, and Balaramapuram weaves—each reflects its region’s cultural DNA.

IIHE 2025 is more than a trade show; it’s a celebration of this diversity. Visitors can expect live weaving demonstrations, cultural storytelling, and immersive displays that bridge the past and the present. This year’s edition is designed to be both visually captivating and intellectually enriching, fostering appreciation for the skill, time, and dedication behind every handmade creation.

Iraaloom: Where Heritage Meets Purpose

For Iraaloom, participation in IIHE is not just about showcasing products—it’s about preserving India’s cultural legacy while empowering artisans.

Founded in Kerala, Iraaloom collaborates with over 5000 artisans across India to curate and co-create 100% handmade, GI-tagged products. Every piece is a testament to authentic craftsmanship and ethical sourcing. The brand’s philosophy blends tradition with innovation, ensuring that ancient art forms find a place in modern lifestyles.

What Iraaloom Brings to IIHE 2025 ?

1. Corporate & Institutional Gifting Solutions
In a world where personalization and sustainability are valued more than ever, Iraaloom specializes in customised, branded corporate gifting. Their in-house design team transforms traditional crafts into modern, functional, and memorable gifts for companies, government organizations, and institutions—blending purpose with aesthetics.

2. Traceable & Verified Authenticity
Every GI-tagged product comes with a traceability system that allows B2B buyers to verify origin, craftsmanship, and ethical sourcing, ensuring that each purchase supports genuine artisan work.

3. Sustainability at the Core
From material sourcing to eco-friendly packaging, Iraaloom places sustainability at the heart of its operations—supporting grassroots livelihoods while protecting the planet.

4. Global Reach, Indian Roots
With over six years in the craft sector, Iraaloom has expanded its footprint to 10+ countries, delivering high-quality handmade products to a global audience that values authenticity and craftsmanship.

The IIHE 2025 Experience

The India International Handwoven Expo 2025 offers much more than a product showcase. It is a global B2B platform connecting Indian weavers and exporters directly with overseas buyers, wholesalers, distributors, chain stores, and retailers.

Highlights include:

• B2B Networking Sessions – Building lasting partnerships through face-to-face interactions.
• Showcase of Regional Identities – Displays and installations narrating the cultural heritage behind each weave.
• Fashion Show – Handwoven garments reimagined for contemporary trends.
• Export Awards – Recognizing excellence in exports and innovation in the handloom sector.
• Live Demonstrations – Artisans showcasing weaving techniques, offering a rare glimpse into the creative process.

National Handloom Day: The Perfect Backdrop

The event’s opening on August 7th aligns with National Handloom Day, commemorating the Swadeshi Movement of 1905, which championed indigenous goods and self-reliance. For Iraaloom, this alignment is symbolic—it reinforces their mission to revive and sustain indigenous crafts while creating market opportunities for artisans.

The theme, “My Handloom, My Pride”, invites consumers, brands, and institutions to embrace handwoven products not just as merchandise but as symbols of resilience, sustainability, and identity.

What Buyers Can Expect from Iraaloom at IIHE 2025 ?

Iraaloom’s curated product categories cater to diverse markets and occasions:

Handlooms

• Pure Silk Sarees & Fabrics – Crafted with precision and luxury.
• Kerala Handlooms – Including Chendamangalam, Kuthampully, and Balaramapuram weaves, each with distinct textures and patterns.

Handicrafts (GI-Tagged & Authentic)

• Aranmula Mirrors – Exquisite, handcrafted metal-alloy mirrors from Kerala.
• Screwpine Mats & Decor – Eco-friendly, traditional mat weaving.
• Coir-Based Products – Durable and sustainable utility items.
• Brass Artifacts & Utility Items – Combining artistry with function.
• Muradabad Metal Crafts – Ornamental and practical metalware.
• Silver Gift Articles – Perfect for premium gifting.
• Bamboo-Based Decor & Accessories – Lightweight, sustainable, and stylish.

Why You Should Visit Iraaloom at IIHE 2025 ?

If you are a B2B buyer looking for:

• Customised corporate gifting solutions
• GI-tagged, authentic handmade products
• Sustainable sourcing with transparent supply chains
• Export-ready handicrafts and handlooms

…then Iraaloom’s booth at Bharat Mandapam is the place to be from 7th to 9th August 2025. Here, you’ll find products that not only delight customers but also carry stories worth telling.

The Bigger Picture: Crafting a Sustainable Future

Handlooms and handicrafts are more than aesthetic treasures—they are livelihoods for millions, particularly women in rural India. By choosing handmade over machine-made, businesses and consumers can drive:

• Economic empowerment for artisan communities.
• Preservation of traditional skills for future generations.
• Environmental sustainability through reduced carbon footprints.

Events like IIHE and brands like Iraaloom are vital in bridging the gap between heritage-rich production and modern market demand.

Final Thoughts

The India International Handwoven Expo 2025 is not just an exhibition—it is a movement where tradition meets innovation, local meets global, and weavers meet the world. For Iraaloom, this platform is an opportunity to amplify their mission: celebrating craftsmanship, promoting sustainability, and customising gifting solutions that create impact.

So, whether you’re a retailer, exporter, designer, or simply an admirer of authentic crafts, mark your calendar for August 7–9, 2025, and join Iraaloom in celebrating the artistry, heritage, and sustainability that make India’s handloom and handicraft sector a global treasure.