Blogs

In today’s world, where sustainability and eco-consciousness are becoming more central to consumers' purchasing decisions, luxury is being redefined. Traditionally, luxury has been associated with exclusive...

Nestled in the picturesque town of Aranmula, located in the southern state of Kerala, India, lies a fascinating and unique craft that has stood the test of time for centuries—Aranmula mirrors. These mirrors are unlike any other, not just in their function but in their rich cultural, spiritual, and artistic significance. They represent a fusion of science, tradition, and skill passed down through generations. Today, Aranmula mirrors are not only considered a masterpiece of Kerala's craftsmanship but also a symbol of India's deep-rooted heritage.

Kerala's Geographical Indication (GI) products, like the Aranmula Kannadi mirror, Screw Pine crafts, and Balaramapuram Sarees, showcase the state's rich artistic heritage.  These handcrafted items, passed down through generations, preserve traditional techniques and support local artisans, boosting the economy and promoting Kerala's unique cultural identity.

At Iraaloom, our mission is deeply rooted in creating social and environmental impact by reviving traditional crafts and promoting sustainable livelihoods. We collaborate with artisans...